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Â鶹´«Ã½ Research is a full-service kids and youth consultancy, established in 1999. We work across all sectors and disciplines, providing research, strategy, and digital services to some of the biggest kids’ brands and startups.
Through extensive surveys with thousands of kids and insightful conversations with hundreds of families, we can help you connect with the current and next generation.
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Â鶹´«Ã½â€™s team of researchers and analysts are experts in the kids and family field. Combining our wealth of experience with innovative and emerging methodologies, we can deliver powerful insights to help our customers make informed decisions in the ever-evolving youth market.
Â鶹´«Ã½ is both in touch with what kids are doing now and how trends influence their futures.
Â鶹´«Ã½ has a purpose-built mobile PlayLab for testing with our team of kids’ experts. We designed the PlayLab to be portable - we can undertake content testing, user testing, and product testing anywhere in the world.
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We’ve sold tens of millions of digital clothing, and help global brands enter digital spaces. Learn more about our work helping brands reach and engage with younger audiences on Roblox and Fortnite
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A comprehensive market analysis study can offer invaluable insights into the behaviour, preferences, and trends which shape your target audience. Through rigorous analysis, we can identify untapped opportunities, assess market demand, and pinpoint potential challenges.
Content testing is a crucial step in the development of new or existing TV shows, video, and digital content, ensuring that it resonates effectively with its target audience. Â鶹´«Ã½ gather valuable feedback on aspects such as storyline, characters, fun or educational value to identify any potential issues early on.
We can help you uncover your brand’s strengths and weaknesses - find out what’s working and what isn’t. We will measure your brand’s performance against competitors by tracking brand awareness, recall, attitudes and perceptions. Giving you the insights you need to develop your brand strategy and improve overall brand health.
Concept testing allows you to evaluate an idea for a product, service or campaign before taking it into development. Â鶹´«Ã½'s researchers can achieve this by delving into kids’ and parents’ current behaviours, and by seeking their initial impressions of the concept - giving you valuable insight to inform your decisions.
With Â鶹´«Ã½â€™s understanding of the different needs, preferences, and behaviours of children and families, we can play a pivotal role in helping a company develop a new product tailored to this demographic. By gathering insights directly from the target audience, we can identify the features and attributes that resonate most with young consumers, ultimately increasing success in the market.
User testing is indispensable in the development of apps, games, or digital experiences tailored for kids. Â鶹´«Ã½â€™s researchers can gain valuable insights into how your target audience interacts with the product. Ultimately, user testing plays a crucial role in creating experiences that are enjoyable, safe, and enriching for kids and families.
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